BUILDING

BRANDS

PRODUCTS

BUSINESSES

BRANDS, PRODUCTS, & BUSINESSES

Our focus is working with clients to develop strategies and to meet goals and objectives in a timely, cost-effective manner. We aim to partner with you to drive a multi-focused game plan that will achieve your objectives and goals. We make sure your brand story is authentic and that your target is understanding it and engaging with it.

Learn More Case Studies

Focus on Growth

We have all the Right Tools

Our Difference

Our Process

Our Services & Capabilities

Our past is to be learned from for our present to be understood, and our future is always evolving. To be able to plan for the future, one must clearly live in the present and appreciate the past and its lessons. Eric Lanel President, GWP Inc

Our Difference

The Building Products and Services industry is changing at a rapid rate. Advancing technologies, along with new systems and processes, are poised to change the way the world lives.

With these exciting changes, this is where we’ve chosen to focus. Industrial, commercial and residential. The aspects of the industry that are visible to the world and those that function behind the scenes. The people providing services and the end users who benefit. It all matters to us. We have a passion for all the little parts and piece that makes up the whole.

We use our track record and thought leadership in the industry to understand unique category challenges, making us a better partner to our clients.

Our Process

At GWP Inc. our work process is designed to work. We will serve up the perfect menu of marketing options for you to choose from. Whatever your needs, our goal is to make sure you’re satisfied when we’re done.

We can take your brand from overall strategy and branding to whatever marketing tactics will work best to get you out into the world and meet your business goals. We can partner with you in any (or all) of the stages along the way. We even have our own production arm(, Portland Place Productions) to realize your brand vision and provide ongoing assets to keep you top of mind in the industry.

Look through our CAPABILITIES and you’ll see what we can do for you.

Start to Finish CAPABILITIES

Branding & Strategy Creative Digital Marketing Web Production Public Relations
Branding and Strategy Agency in New Jersey

Branding & Strategy

  • Brand Identity
  • Vision/Mission/Values
  • Brand Positioning & Voice
  • Brand Guidelines
  • Campaign Direction
Our strategists learn about your business: what is your vision? What are your values? What is your mission? We dig into your competition and understand your target audience – or audiences. Once we’ve focused your goals, we begin to map paths to success – the right paths to reinforce and grow your brand.

Creative

  • Content Development
  • 3D Animation & Rendering
  • Graphic Design
  • Motion Graphics
  • Print Advertising
  • Package Design
  • Trade Show Booths
Ideating. Woolgathering. Brainstorming. Taking crazy good ideas and figuring out how to shape them into a coherent, compelling message. Call it whatever you want, we are experts at crafting the materials that will speak in your brand’s specific voice.

Digital Marketing

  • SEM/SEO
  • Email Marketing
  • Machine-Learning Paid Media Campaigns
  • Social Platform Marketing
  • Reputation Management
Attracting customers to your business through various digital platforms such as website, social media, email marketing, Google advertisements, mobile messaging and television is the premise of digital marketing at GWP, Inc. Optimizing your website for organic search is the first step. We then strategically position your brand in the marketplace, putting it in front of the right audience and through the best channels for your brand voice to be heard.

Web

  • Development
  • Hosting
  • Monitoring
  • Maintenance
We don’t make cookie cutter websites. Our approach begins with assessing your strategic goals and the needs of your target. We then custom build a site that will highlight your brand and maximize user experience and engagement. We also create user-friendly backends that allow clients to easily update and maintain their new site or if preferred, continue to partner with clients for ongoing site maintenance and upkeep.

Production

  • Broadcast Video
  • Corporate Video
  • Digital Media
  • Photography
  • Radio
  • Media Buying
With Portland Place Productions to realize your brand vision and provide ongoing assets to keep you top of mind in the industry, GWP leaves the pack behind. We have expert crew, state-of-the-art equipment and full post-production facilities to create content that delivers your message to the market. We integrate your campaign at every stage, under one roof, leading to consistent communication and exceptional project speed.

Public Relations

  • Communication
  • Internet
  • Journals
  • Events
  • Radio/TV
  • Social Media
Our partner PR agency will help you with public relations needs including, but not limited to, developing targeted media pitches, customizing content for the internet, helping to gain exposure in relevant industry publications, procuring relationships with charitable organizations and relevant sponsorships and devoting the time needed to find the right channels to get your brand into the public eye.