Our focus is working with clients to develop strategies and to meet goals and objectives in a timely, cost-effective manner. We aim to partner with you to drive a multi-focused game plan that will achieve your objectives and goals. We make sure your brand story is authentic and that your target is understanding it and engaging with it.

Focus on Growth

We have all the Right Tools

Our past is to be learned from for our present to be understood, and our future is always evolving. To be able to plan for the future, one must clearly live in the present and appreciate the past and its lessons. Eric Lanel President, GWP Inc

Our Difference

The Building Products and Services industry is changing at a rapid rate. Advancing technologies, along with new systems and processes, are poised to change the way the world lives.

With these exciting changes, this is where we’ve chosen to focus. Industrial, commercial and residential. The aspects of the industry that are visible to the world and those that function behind the scenes. The people providing services and the end users who benefit. It all matters to us. We have a passion for all the little parts and piece that makes up the whole.

We use our track record and thought leadership in the industry to understand unique category challenges, making us a better partner to our clients.

Our Process

At GWP Inc. our work process is designed to work. We will serve up the perfect menu of marketing options for you to choose from. Whatever your needs, our goal is to make sure you’re satisfied when we’re done.

We can take your brand from overall strategy and branding to whatever marketing tactics will work best to get you out into the world and meet your business goals. We can partner with you in any (or all) of the stages along the way. We even have our own production arm(, Portland Place Productions) to realize your brand vision and provide ongoing assets to keep you top of mind in the industry.

Look through our CAPABILITIES and you’ll see what we can do for you.

Branding and Strategy Agency in New Jersey

Branding & Strategy

  • Brand Identity
  • Vision/Mission/Values
  • Brand Positioning & Voice
  • Brand Guidelines
  • Campaign Direction


  • Content Development
  • 3D Animation & Rendering
  • Graphic Design
  • Motion Graphics
  • Print Advertising
  • Package Design
  • Trade Show Booths

Digital Marketing

  • Email Marketing
  • Machine-Learning Paid Media Campaigns
  • Social Platform Marketing
  • Reputation Management


  • Development
  • Hosting
  • Monitoring
  • Maintenance


  • Broadcast Video
  • Corporate Video
  • Digital Media
  • Photography
  • Radio
  • Media Buying

Public Relations

  • Communication
  • Internet
  • Journals
  • Events
  • Radio/TV
  • Social Media